CAITLIN ADAMS

Freelance Digital Marketing Specialist & Content Creator

Helping brands & businesses grow through creative content strategies & clever solutions that actually drive results.

About Me

I’m Caitlin, a project manager and digital marketing specialist with over 7+ years of experience guiding creative & digital projects from concept to launch.

With an extensive background working across a wide variety of clients & industries including: retail, fashion, FMGC, professional services, and healthcare both for small brands & large corporations

Above all, my greatest strength lies in helping brands & business tell their story both creatively and strategically to help achieve their goals and drive results.

Areas of Expertise

  • I have extensive experience across all areas of digital marketing including:

    • Website redesigns

    • End-to-end marketing strategies

    • Email & OOH marketing

    • Creative campaign production

    • Graphic design & copywriting

    • Designing results-driven digital strategies

  • I both design and manage websites, and can work closely with external development teams to bring ideas to life.

    For small projects, I can help with

    • Creation & implementation of Shopify & Squarespace websites

    • Website optimisation for SEO + increasing sales

    • Overall branding & brand identity

    • Copywriting for keywords to rank higher on Google

    For larger projects I can:

    • Work within your business as a project manager if you have a web development team

    • Ensure milestones + deadlines are being met by managing content & timelines

    • Work with you to create briefs for external teams that truly align with your brands goals and values

  • I have an extensive background in social media and digital marketing, spanning email marketing, Google and Meta ads, TikTok campaigns, and more. Areas I can assist in are:

    • Instagram, Tiktok, Google, and Facebook marketing

    • End-to-end creative marketing strategies

    • Paid & Organic social media marketing

    • Content creation & copywriting

    • Content scheduling

    • Brand identity

    • Community management

  • I’ve managed projects both in-house and agency-side, leading large-scale campaigns from concept through to delivery.

    I’ve had the privilege of working on projects for brands like Reebok, Jay Jays, The Hairy Pill, and Circular Clothing Co, among many others.

    I’m also able to work within your business in a team or alone as a project manager to help pull off big ideas as smoothly as possible.

  • With a background in film and production, I have a passion for creating content and writing copy that connects with audiences.

    From campaign messaging to brand storytelling, I bring ideas to life through engaging words and visuals. I can help you with:

    • Graphic design & website design

    • Brand identity, and tone of voice development

    • Copywriting for brands and campaigns

    • Photography + videography

  • At heart, I’m a producer who loves bringing projects to life.

    Whether it’s a campaign to launch a new product or service, or an event designed to build brand recognition, I thrive on managing the moving parts to create memorable, high-impact results.

Work I’ve Produced

Good Vibes Only | Promotion Video

GVO brought me on board to help them pull off the greatest adventure campaign of a lifetime

Good Vibes Only | Promotion Video

Reebok x The Athelete’s Foot | ‘Nano On’ Campaign

With a last minute brief from Reebok and 10 days to come up with a shoot, me and the team at iD Collective stepped up to save the day

The Hairy Pill | ‘Grow On’ TV Commercial

With 4 concepts, 17 crew members, and 1 very packed shoot day, the team at iD Collected and I produced their largest project to date.

Jay Jays | Retail + Campaign Shoots

As the client manager for Jay Jays, I produced 17 campaigns over the span of 15 months while at The Reactor

HUNGRY FOR MORE?

Interested in working together?